Rooted in Jakarta’s street subculture and skating scene which dates back to 1996, Capital as a clothing company was first officially launched in 2008. The meaning of the brand's name can and will differ depending on the person’s interpretation; wealth or municipality.

Since its inauguration Capital has provided various social commentaries and satirical takes on youth life in urban environments; where high demanding lifestyles and the never-ending rat race is a part of everyday life.


As a tongue-in-cheek wordplay on capitalism, the Invisible Hand capsule collection borrows its name from the economic term used to describe the unintended social benefits for society out of an individual self-interested actions.